About Us

Why Experience Jordan

Our mission is to give you the best holiday you’ve ever had!


We specialize in adventure and experiential tours of the Middle East, offering hiking, biking and experiential sightseeing tours. Our experienced guides will take you off the beaten path, to see the real highlights of the region, meeting the people, experiencing the hospitality and tasting the delights of the Middle East.


We aim to be the best inbound tour operator in the Middle East, offering you the perfect trip, tailored to your specific requirements at affordable prices, with excellent customer service.  


We know you’ll love our trips, because they are all the result of our own adventures around the region, sharing all the authentic treasures we have found and love.  All the Experience Jordan team love exploring and we’re here to help you create the perfect tour for your needs, whether it’s sightseeing, hiking, cycling or family adventures.  Do you want to stay with a local family, camp out under the stars in the desert, learn to cook Arabic food, explore the markets, ride a camel, engage with the people and even learn some Arabic greetings?  Our international team has travelled the world, so we know what it’s like to be travellers, so we aim to give you outstanding service and include the best practices we’ve learned global into our trips.


We really believe we can provide you with the best holiday you’ve ever had … anywhere.  Let us take care of the arrangements for your holiday of a lifetime.

Our Adventure Loving Team

Matt Loveland

Matt is the co-founder and General Manager
Matt’s background includes being a Chartered Engineer, Project Manager and Climbing Instructor. He fell in love with Jordan in 2006.

Ayman Abd-AlKareem

Ayman works as a hiking and canyoning guide. When he’s not hiking with work, he’s hiking with friends. He’s famous in Jordan for his smile and his amazing meals he cooks in the middle of nowhere.

Ahlam Serhan

Ahlam is our go to girl for anything, a qualified yoga instructor, graphic designer, project manager and all round coolest girl in town.

Basma Hayudini

Basma manages all our regional tours, an expert on both Jordan and Israel / Palestine. She’s a private person, but we think she’s an MMA fighter in her spare time.

Jawad Abu Rumman

Jawad is one of our guides who also manages local trips so anyone can explore this beautiful country. He is an accountant who loves sports, nature and Jordan. Whether in Ajloun, the Dead Sea or in a Wadi, he enjoys sharing the beauty of Jordan with others. 

Tala Dabain

Tala joined the Experience Jordan Team to pursue her passion of photography, hiking, nature and adventures.

She is ambitious, sees beauty all around her, lives life with passion and purpose, she also puts her heart into everything she does.

Her motto in life is: Never give up trying to do what you really want to do. Where there is love and inspiration, you can never go wrong

Anton Al-Sager

Anton manages our cycling tours and loves to discover new routes and passageways to add to his everlasting list. From up north in Umm Qais all the way to Aqaba in the south you can see him riding his bike. 

Andy Nurse

Andy is our product development manager. After having moved here with only his backpack, his first task with Experience Jordan was the development of the Jordan Bike Trail. Camping from north to south swept him of his feet, therefore, he has no plans of leaving this beautiful country. 

Mahmoud Attal

Mahmoud has joined experience Jordan in 2017 and aspires to be the youngest licensed adventure guide in Jordan. He is ambitious, open to learn new things, enjoys adventure and hiking. He gained a love for the outdoors from an early age, and is also in love with sports such as soccer. In his free time, you can see him climbing over every mountain in the country.  

Our Story

Travelling is about creating memories, new experiences, broadening your horizons and perspectives. Travelling allows you to step away from the norm, and see new places and meet new people.   We know that travel can be life-changing.  It’s the time when we dream about life, what we want, where we are going.  Many of us have made life-altering decisions whilst travelling, as we seek to get perspective on everything we’re doing and make choices about the future.


We try to provide opportunities to truly experience and engage with a different culture and some of the world’s most amazing natural wonders.  Our trips allow you to really see Jordan, meet the people, hear their stories and experience the culture.

Our History

In 2004 whilst at university I wrote a business plan for a “life changing” tour company, life changing for both the travellers and the local people.  The vision was for tours where the travellers see and experience the real destination, off the beaten path, engage with the people and culture and where the locals truly benefit through ethical and responsible tourism.  I wanted to create a business that I believed in, one that both I and others would enjoy working for.


My own life has been changed and shaped by my travels and encounters with so many people around the world, and I wanted to create experiences that were equally life changing both for travellers and the locals.

In 2008, after time living in China, the US and back in my home England, I moved to Jordan and fell in love with this historic and beautiful country and its amazing people. Experience Jordan was born.  We aim to provide authentic adventures and the best tours of Jordan, where you truly experience this wonderful country, enjoy the hospitality of its generous and kind people, learn about the culture, history and even language and have lots of fun.


As part of our commitment to the people of Jordan, we continue to pioneer new tours and experiences to create jobs and generate income for our local partners throughout the country, both in Amman, but also in the rural communities and Bedouin families across Jordan.


All our staff share a passion for adventure and a love for Jordan.  We are always out looking for new treasures, undiscovered natural hot springs, exciting cycling trails, beautiful walks or camping spots to watch the sunset, relax and drink Bedouin tea.


Let us help you to Experience Jordan


Matt Loveland – Chief Experience Officer

Sustainable & Responsible Tourism

Jordan has so many treasures, both its natural environment, and its people. At Experience Jordan we are committed that the experiences we offer help to protect and replenish the environment and create wealth and better futures for communities across Jordan.


We are one of the companies that helped with the development of the Jordan Trail.  The trail is helping to create new adventures and generating income across Jordan.  In 2014 and 2015 one of our team, Amjad, spent his time hiking and mapping the length of the entire country.  This work has been combined with the work of other companies, hikers and guides from across the outdoor scene in Jordan, and now a national trail association has been established.  Amjad has moved on to help with the association and many others are involved and the trail is growing to become one of the best hiking trails in the world.  The result is a 630Km 36-day hiking trail featuring some of the most unique landscapes in the world and passing through some of Jordan’s poorest communities. Sections of the hike, such as Dana to Petra have been acknowledged by National Geographic as one of the top ten multi-day hikes in the world.

Out of a love for nature, we started weekly hikes and cultural experiences every weekend, where tourists, expats and local Jordanians could come together, get out of the city and experience Jordan’s lesser known treasures. On each of these trips we teach people about the philosophy of “Leave No Trace”, and spreading the word about keeping the country clean. We always finish our hikes collecting extra trash and leaving each route cleaner than when we started.