About Us

Why travel?

Make new experiences, broaden your horizon, gain perspective, create lifelong memories.

Travelling means more than to change our physical location in the world. It allows us to step away from the norm, to see new places and meet new people, to gain perspective on everything we’re doing in our everyday lives. It’s the time when we dream about life, what we want, where we are going.


This is why we at Experience Jordan Adventures want to provide opportunities to truly experience and engage with a different culture and some of the world’s most amazing natural wonders. Our trips allow you to really see Jordan, meet people, hear their stories and experience their diverse cultures – to have a life-altering journey.

Why travel with Experience Jordan Adventures?

We specialize in adventure and experiential tours of the Middle East, offering hiking, biking and experiential sightseeing tours. Our experienced guides will take you off the beaten path, to see the real highlights of the region, meet the people, experience their hospitality, and taste the delights of the Middle East.


We aim to be the best inbound tour operator in the Middle East, offering you the perfect trip, tailored to your specific requirements – all that at affordable prices and with excellent customer service.


We know you’ll love our trips, because they are all the result of our own adventures around the region, sharing all the authentic treasures we have found and love. Everyone in the Experience Jordan Adventures team loves exploring and we’re here to help you create the perfect tour for your needs, whether it’s sightseeing, hiking, cycling or family adventures. Do you want to stay with a local family, sleep under millions of stars in the desert, cook Arabic food, explore local markets, ride a camel, engage with the people or even learn some Arabic greetings?  Our international team has travelled the world, so we know what it’s like to be travellers and aim to give you outstanding service.


We really believe we can provide you with the best holiday you’ve ever had … anywhere.  Let us take care of the arrangements for your holiday of a lifetime!

Matt Loveland
Matt Loveland

Matt is our Co-Founder and CEO. His background includes being a Chartered Engineer, Project Manager and Climbing Instructor. He fell in love with Jordan in 2006.

Ayman Abd-AlKareem
Ayman Abd-AlKareem

Ayman is our General Manager, and also an outstanding hiking guide. When he’s not hiking with work, he’s hiking with friends. He’s famous in Jordan for his smile and the amazing meals he cooks in the middle of nowhere.

Basma Hayudini
Basma Hayudini

Basma manages all our regional tours, an expert on both Jordan and Israel/Palestine. She’s a private person, but we think she’s an MMA fighter in her spare time.

Tala Dabain
Tala Dabain

Tala joined the Experience Jordan Adventures Team to pursue her passion of photography, hiking, nature and adventures. She sees beauty all around her, lives life with passion and purpose, and puts her heart into everything she does.

Ahlam Serhan
Ahlam Serhan

Ahlam is our go to girl for anything: a qualified yoga instructor, graphic designer, tour operator, project manager and the all round coolest girl in town who enlightens our day with her happy laugh.

Raísa Jorge
Raísa Jorge

Raisa holds a degree in Journalism but has become one of our tour operators by passion. As an adventure seeker, she is a fortunate person who has chosen two careers leading to the greatest experiences one can possibly have: New places, tastes, people and their life-changing stories.

Enas Al-Hinti
Enas Al-Hinti

Enas became part of the team in 2018 after quitting her job in the insurance sector. Since then she’s putting her analytical skills to work as a tour operator. In the weekends, she can be found outdoors, or behind her sewing machine creating dresses, bracelets and other beautiful handicrafts.

Farah Abubaker
Farah Abubaker

Farah is a fairly new addition to the Experience Jordan Adventures team, but It’s like she’s been here forever. Her passion for the outdoors and hiking led her to start traveling and exploring new places, cultures, and traditions. And as a travel enthusiast herself, she aims to show our customers the wonders of Jordan, and create a flawless experience for them.

Andy Nurse
Andy Nurse

Andy is our Business Development Manager. After having moved here with only his backpack, his first task with Experience Jordan Adventures was the development of the Jordan Bike Trail. Camping from north to south swept him of his feet, therefore, he has no plans of leaving this beautiful country.

Juliane Zimmermann
Juliane Zimmermann

Juliane, usually called Julie, came to Jordan after having recently completed her studies in humanities. Always happy to develop her skills and to try something new, she has for now taken on mastering WordPress and is continuously working to improve our websites.

Furat Mai
Furat Mai

Furat is a new addition to the Experience Jordan family, but he has more than solidified his place among us. He’s a mechanical engineer by trade, but an aspiring adventure tour guide by passion. If he could stay outdoors and never come to the office, he wouldn’t say no. He’s explored all of Jordan and is planning on exploring the rest of the known world. A modern Columbus in our midst.

Anton Al-Sager
Anton Al-Sager

Anton manages our cycling tours and loves to discover new routes and passageways to add to his everlasting list. From up north in Umm Qais all the way to Aqaba in the south you can see him riding his bike.

Jawad Abu Rumman
Jawad Abu Rumman

Jawad is one of our guides who also manages local trips so anyone can explore this beautiful country. He is an accountant who loves sports, nature and Jordan. Whether in Ajloun, the Dead Sea or in a Wadi, he enjoys sharing the beauty of Jordan with others.

Mahmoud Attal
Mahmoud Attal

Mahmoud has joined Experience Jordan Adventures in 2017 and aspires to be the youngest licensed adventure guide in Jordan. He is ambitious, open to learn new things, enjoys adventure and hiking. In his free time, you can see him climbing over every mountain in the country.

Sadam Rashid
Sadam Rashid

Sadam joined Experience Jordan Adventures in 2018 when he decided to turn his love for spending time in nature into a career. As one of our tour guides for the weekly walks, he also enjoys every opportunity to bring Jordanian culture and traditions closer to everyone from near and far.

Improving lives through Adventure Tourism in Jordan

Our goals are to…


..delight our customers by providing exceptional experiential and adventure tours of Jordan.


…create exciting, meaningful and rewarding careers for our staff and shared wealth for owners, employees and partners alike.


…employ passionate people working for good in Jordan – to improve the lives of our customers, suppliers and the wider community.

Be the best company in Jordan

Experience Jordan Adventures seeks to be financially and ethically successful as the leading provider for adventure and experiential tours of Jordan, improving lives of customers, staff, suppliers and the wider community through continually innovating, pioneering and developing the growth of adventure tourism in Jordan in a socially and environmentally ethical and sustainable manner.



We aim to treat others as we would like to be treated.


The world needs more love in it. We try to let love guide how we act, loving our customers, caring for each other and our suppliers and partners. We aim to treat others as we want to be treated, with love, respect, honour and compassion. We value diversity, with a very varied team of fantastic people from different backgrounds, genders, nationalities and religious views. We care about our team and want people to fulfil their potential. We aim to provide career opportunities for our team to continually grow and develop in their roles.



We strive for excellence and to be the best at what we do


We are a customer service company creating dream holidays. We want to wow our customers, with outstanding service, based on our in-depth experience and attention to detail helping guests to enjoy the wonders of the country. We are determined to continually improve, being available, reliable and responsive to our customers’ needs. We love to take on challenges creating new and interesting tours, delivering beyond expectations.



Doing the right thing, even when no one is watching


We care about how we get the job done. We hold ourselves to a high standard and seek to work with integrity, honesty and humility. We will be open and honest with our communication.  We are all travellers ourselves, so will treat you as we would hope to get treated when we travel. If we make mistakes, we’ll admit it and do our utmost to fix it in a way that is acceptable to our customers and goes beyond what they expect. Integrity also means we know what we’re selling, spending hundreds of hours exploring the country, looking for and testing the best experiences, trails and accommodation options in the country.

Adventure & Fun


Living life to the full and having lots of adventures


We work in adventure travel because we love it. Many of us left higher paying jobs to work in an industry we are excited about. We want to live life to the full, which means being adventurous and having lots of fun. We are passionate people, seeking to continually innovate and be courageous in what we do, whether that’s developing exciting new trips or trialling new experiences for our guests. Although we’re serious about our work, we don’t take ourselves too seriously and love to laugh.

Innovation and Creativity


Striving to innovate and be creative in all we do


We like to be entreprenuerial and create new things. We are always looking for new and unique experiences to add to our trips, and work hard to develop new products, such as the creation of Jordan Bike Trail and playing a leading role in the development of the Jordan Trail. We understand every customer is spending a lot of their hard earned savings to book a holiday, and they want it to be perfect. We respect that and enjoy the creative side of building itineraries to meet the needs of our guests.

Changing the World


The ones who are crazy enough to think that they can change the world, are the one who do – Steve Jobs


We truly want to change the world. Maybe we can’t improve life for everyone, but we can certainly make a difference in some people’s lives, one at a time, and each life counts.


We believe making profit and social development are not mutually exclusive. We seek to help build sustainable future for our staff, suppliers and partners. We are seeking to apply the UN Global Goals in our organisation, seeing where we can contribute and make a difference.


Whether that’s pioneering Leave No Trace practices in reducing waste and caring for our natural playground, creating employment opportunities in tourism in rural communities, paying fair wages or promoting the use of re-usable water bottles. We are continually assessing the impact and implications of what we do, and truly want to play our part to make the world a better place.

… and World Peace


Playing our part to reduce inequality and create opportunities


Adventure tourism has a great part to play. We recognise that one of the causes of troubles in the world is down to economic hardships. High unemployment and lack of opportunities can and has lead to revolutions or radicalisation in various forms in the region. Adventure Tourism is a great vehicle for providing employment opportunities in rural communities often which don’t benefit from more traditional mass tourism. Since 2014 we have been continually developing new hiking and cycling routes across Jordan that not only take in some dramatic and varied natural scenery, but also create a variety of employment opportunities for local trekking and cycling guides, homestay providers, wilderness camping support team, meals and food providers and general supply shops. It’s a very small part, but it contributes to the economic development of the country, the distribution of wealth out from the cities to the rural areas and offers interesting career options for many people. We have also have feedback from a large number of both our customers and local providers who’ve appreciated the opportunity to connect with people from different nationalities and backgrounds, build friendships and breakdown misconceptions.

We love what we do, and hope that comes through as you Experience Jordan Adventures with us.

sustainable and responsible tourism

Jordan has so many treasures, both its natural environment, and its people. At Experience Jordan Adventures we are committed that the experiences we offer help to protect and replenish the environment and create wealth and better futures for communities across Jordan.


We are one of the companies that helped with the development of the Jordan Trail.  The trail is helping to create new adventures and generating income across Jordan.  In 2014 and 2015 one of our team, Amjad, spent his time hiking and mapping the length of the entire country.  This work has been combined with the work of other companies, hikers and guides from across the outdoor scene in Jordan, and now a national trail association has been established.  Amjad has moved on to help with the association and many others are involved and the trail is growing to become one of the best hiking trails in the world.  The result is a 630Km 36-day hiking trail featuring some of the most unique landscapes in the world and passing through some of Jordan’s poorest communities. Sections of the hike, such as Dana to Petra have been acknowledged by National Geographic as one of the top ten multi-day hikes in the world.


Out of a love for nature, we started weekly hikes and cultural experiences every weekend, where tourists, expats and local Jordanians could come together, get out of the city and Experience Jordan Adventures’ lesser known treasures. On each of these trips we teach people about the philosophy of “Leave No Trace”, and spreading the word about keeping the country clean. We always finish our hikes collecting extra trash and leaving each route cleaner than when we started.

In 2004 whilst at university I wrote a business plan for a “life changing” tour company, life changing for both the travellers and the local people. The vision was for tours where the travellers see and experience the real destination, off the beaten path, engage with the people and culture and where the locals truly benefit through ethical and responsible tourism.  I wanted to create a business that I believed in, one that both I and others would enjoy working for.


My own life has been changed and shaped by my travels and encounters with so many people around the world, and I wanted to create experiences that were equally life changing both for travellers and the locals.


In 2008, after time living in China, the US and back in my home England, I moved to Jordan and fell in love with this historic and beautiful country and its amazing people. Experience Jordan Adventures was born. We aim to provide authentic adventures and the best tours of Jordan, where you truly experience this wonderful country, enjoy the hospitality of its generous and kind people, learn about the culture, history and even language and have lots of fun.


As part of our commitment to the people of Jordan, we continue to pioneer new tours and experiences to create jobs and generate income for our local partners throughout the country, both in Amman, but also in the rural communities and Bedouin families across Jordan.


All our staff share a passion for adventure and a love for Jordan.  We are always out looking for new treasures, undiscovered natural hot springs, exciting cycling trails, beautiful walks or camping spots to watch the sunset, relax and drink Bedouin tea.


Let us help you to Experience Jorda Adventures !


Matt Loveland – Chief Experience Officer

The Jordan Trail

The Jordan Trail is a project that came about with the effort of many people, and was slowly but increasingly built up over a 20-year period. Our interest in the idea of the Jordan Trail came naturally from our outdoor pursuits. A vast number of trails crossing the country existed already, and we started with joining our friends Tony Howard and Diane Taylor, long time explorers and adventurers, in trying to join up all the pieces. We hired a young adventurer to work full time on the project from 2013 to 2015. Together with other Jordanian and foreign hikers we would research on Google Earth and maps and then drive around, endlessly scouting for the best paths, before finally walking and GPS-ing routes.


Local communities often were invaluable in pointing out and showing old walking and shepherding trails, as well as in providing limitless qualities of sweet tea. Next was map making and incorporating all the information in a website. By 2015, the project was getting too big and needed to be formalized. We helped set up an association to continue the development of the Jordan Trail. Since its inception, the Jordan Trail Association has become the focal point for, and taken the lead in developing the Jordan Trail. We remain supportive and active in any way we can.

The Jordan Bike Trail

The expertise and knowledge our team gained during the development of the Jordan Trail massively helped with realizing Experience Jordan Adventures’ very own Jordan Bike Trail project – a 730km, mixed-surface bike route that travels the length of Jordan from North to South.


The trail runs through the main historical and natural wonders of Jordan. It starts in the rolling hills, olive groves, and farms of the North; continues across the dramatic canyons of the Dead Sea region; and passes the remarkable landscapes of Dana, Petra, and Wadi Rum, before finishing by the Red Sea in Aqaba. Roughly 60% of the route is paved, including most of the major climbs, while the remaining 40% follows mostly dirt roads. In some sections the bike trail follows the Jordan Trail. However, a hiking trail has different design constraints to a biking trail, so in many parts our team spent its time and expertise to scout and choose better alternative routes for cycling.


As part of our commitment to create income opportunities for Jordan’s communities, and to facilitate true encounters between locals and tourists, Experience Jordan Adventures supported families along the newly created Jordan Bike Trail to establish home stays, where they can host bikers and other travellers.


Starting in 2013, Experience Jordan Adventures played a leading role in establishing and promoting Triathlon competitions in Jordan. In 2013 and 2014 we arranged the Jordan Valley Triathlon, at the Jordan Ecopark in the north of Jordan. In 2015, in partnership with the Jordan Triathlon Federation, we started the Dead Sea Triathlon, which has continued to run under the management of the Federation.

Impressions of the Jordan Valley Triathlon (2014)